Consumers today are becoming increasingly aware of the need for skincare & more inclined towards science-backed premium skincare solutions.
The challenge they face is to choose the right one amongst the plethora of brands available in the market. Dr. Tanushree, a renowned aesthetician, and Karishma, a visionary creative director, join forces to solve this problem through 15 PERCENT, a skincare brand rooted in science. The brand name is scientific itself, derived from the fact that the skin comprises approximately 15% of the total body weight, highlighting its pivotal role in our overall health.
Through their expertise and passion, the founders aim to design innovative, science backed & highly differentiated products and elevate skincare to a holistic level, emphasising the importance of caring for our skin with the same dedication as we do for the rest of our body. With in-house developed & clinically proven formulation, the plan is to launch 4 key categories – Foam cleanser, Face Serum, Anti-ageing cream & Sunscreen to provide all round skincare and introduce new categories as the brand grows.
OUR VISION
We envision a world where everyone understands the importance of balanced, effective skincare for optimal well-being and we aim to be the leading advocate for science-backed, holistic skincare that prioritises the skin's health (our largest organ, at 15%).
OUR MISSION
We develop cutting-edge clinical skincare solutions that seamlessly blend scientific advancements with the power of proven ingredients. Our focus is on gentle yet potent formulas that promote long-term skin health and radiant skin.
OUR PURPOSE
To shift the conversation from superficial beauty standards to fostering a deep appreciation for the skin's function and well-being through sensible skincare.
OUR PHILOSOPHY AND VALUES
Science-Driven Formulations : Belief in the power of scientific research and innovation to develop advanced skincare solutions. Commitment to utilising clinically proven ingredients and technologies that offer visible and lasting results.
Efficacy and Safety : A promise that consumers will see tangible improvements in their skin, underpinned by a transparent disclosure of ingredients and their benefits.
Holistic Skin Health : Recognition of the skin as an integral part of overall health and well-being. Promotion of products that support the skin’s natural functions, reinforce its barrier and optimise its health over time.
